Publisher & Founder's Letter

By Roger J. Greiner

  INSIDE THE BELLY OF THE BEAST  To say it was shocking in seeing this mountain of garbage is an understatement—it was disgustingly appalling. Every conceivable product produced seemed to be in this absurd sight, which was a height of about fifty feet. When discussing the environment and how to address pollution, I am constantly met with the question: Well, what do  you  DO?   

INSIDE THE BELLY OF THE BEAST To say it was shocking in seeing this mountain of garbage is an understatement—it was disgustingly appalling. Every conceivable product produced seemed to be in this absurd sight, which was a height of about fifty feet. When discussing the environment and how to address pollution, I am constantly met with the question: Well, what do you DO?   

 
 

The Time Has Always Been Now. The ever-pressing problem of protecting our environment starts with individuals and companies that create new and innovative ways of living.

 

I would like you to imagine something… Imagine a magazine that you can plant and watch grow. Imagine a magazine you can eat (read it, then eat it). Imagine a magazine that has nutrients infused in the paper it’s printed on. Imagine a magazine that can rapidly biodegrade. Well, imagine no more. Welcome to DO Magazine©. You are about to experience a magazine like no other. A magazine that will demonstrate that the power of a product lay in the product, by how it is created, produced, distributed, used and discarded. DO Magazine is printed on 100% post-consumer recycled paper (we plan on future issues being printed on alternative sustainable papers). Printed with soy- and vegetable-based inks. Produced using solar and wind energy. Distributed by hybrid vehicles, and by hand. DO Magazine aims to be like no other magazine produced, ever.

Our intention is to demonstrate that when a product is created there are natural, sustainable and innovative methods to consider during manufacturing. Our belief is that ALL products should be made in a sustainable and biodegradable manner. Our reporting will exhibit the same forward-looking approach, and be at the vanguard of writing about how individuals and companies create ideas and solutions that address and solve the ever pressing problem of protecting our environment. 

It doesn’t take a lot to notice that our environment is under attack. The world we have created—and are still creating—puts a rewarding emphasis on create first and ask questions regarding nature later. The opposite should hold true and be our modus operandi, but it’s not. With our environment under such an incredible assault, one has to wonder how many more landfills the earth can sustain? How many more rivers and streams can be polluted? How much more plastic pollution can the oceans handle? How much more will the air we breathe be compromised? With so many pressing questions, the time to act has always been right here, and right now. There is one thing left to do: the way each of us lives needs to drastically change.

DO Magazine’s stance postures that the time is now, where all of us need to consider and think about how we live. How our consumption habits ultimately affect the water we drink, the air we breathe, and the soil in which we grow our food. Humanity has come to a tipping point, and how we act and live moving forward will determine how we maintain the purity and vitality of our natural resources. Correcting the balance of the way we live needs to happen now. Our reporting—and ethos—will be drenched in stories on how all of us can achieve this balance, and will be at the core of DO Magazine’s mission. This is what we will do, the question is, What do you DO?